Tuesday, July 1, 2014

10 essentials for creating craft video tutorials

As promised from last week I want to share with you all what I think are the 10 essential things you need to know to create great craft video tutorials. This is a list for all of you out there who are at the same place I was a year ago. I hope it will help you get started:

1. Get Equipped
Make sure you have the right equipment to create your videos. I'm not an expert on technology and all the gadgets that can help you with this process I can only share the way I do it and the equipment I use. First I record the video on an HD video camera mounted on a tripod on my desk above my hands, then I download it to my computer. I use Movie Maker to edit the video and add a narration and music. The editing programs are easy and friendly and you can learn how to use them online. Also remember to make sure you have good lighting and that the camera doesn't cast a shadow on what you do.













2. Don't be afraid
The best place to start is to start. Practice makes perfect. Start with a short video and practice the process of filming editing etc. Cast the doubts away. You don't have to compete with anyone, there is enough room for all crafter, levels and projects.














3. Find what works for you
There is always more then one way of doing things. If you feel nervous talking while you record then add a narration later. It will also sound better then recording your voice directly on the camera. You can also do a video with captions (very easy to do on any editing program) and not talk at all. If you are uncomfortable doing a live show record your video and edit it. Find out what works for you and start there.

4. Choose a project
Choose a project you feel comfortable doing. If you're a scrapbooker and you feel comfortable creating a mini album don't create a mixed media canvas. Don't choose a project or a craft you never did before or not sure how to do. Creating something you are familiar with will result in a better, more flowing and confident video.


Steampunk is anew love I mastered



















5. Be prepared
Arrange all the supplies on your work surface in advance. Make sure you have all the materials and tools you need. There are two types of crafters: those who only need an idea of the project they want to make (like me) so they film the tutorial as they create. And those who first need to create the project and then repeat the project and film the tutorial. Figure out which type you are and prepare accordingly.

6. Set up a channel
Set up a channel on You Tube, Vimeo or both. Learn how to upload the movies, title the video,write the description, choose the right thumbnail and most importantly tag your video. Try to use accurate tags and use then in your video title and description. The tags should include the words in your title, materials you used, colors, size, companies etc.
Start a show, a series of videos under one brand, mine is Saturday MIXTRAVAGANZA. All the videos have the same opening title and structure as well as a publishing schedule. Your channel can have a few different shows all under your name.



7. Commit
If you want to build your audience you have to commit to your channel. Set a schedule and stick to it. I publish my videos every Saturday afternoon. Over time people will come expect and wait for your videos and will appreciate your work and commitment.

8. Create a good tutorial
Create a short, clear informative tutorial. Make sure to film all the steps of the project and don't skip any important information. Keep the camera at the right distance and zoom in when necessary. Don't clutter your filming area with materials or tools. The filming area is the square that the camera captures while filming. Keep it clutter free so viewers will not be distracted. Add a detailed supplies list at the beginning or the end of the video. Be your self and have fun! people will appreciate you're sharing your knowledge and taking the time to do this.

9. Promote your video
Promote your video on social media like Facebook and twitter. Add a link to your website or blog in the video and embed the video in a blog post. This way they'll promote each other.



10. Engage with followers
When your audience starts to build and people leave comments or like your video it's important to engage with them. Make sure to answer questions and give necessary information. If you mention a sketch on the video be prepared to send it upon request, have giveaways or even start a VIP club for those who engage with your videos the most.

These 10 essentials sum up a magical You Tube year and a long learning process. I hope you'll find them useful and inspiring. Just remember to be yourself and have fun!

Follow me on Facebook and YouTube for more crafty treats!

Have fun creating!
Einat




6 comments:

  1. Those were well thought out and helpful insights to creating a video. Thanks for sharing them. The only one I would add which would probably go under the getting equipped is make sure you have good lighting so that your project shows up.

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  2. oh yes, I forgot that I wanted to say how fun that you used your steampunk altered box in this list, because that is how I found your channel on youtube in the first place. It made me smile.

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  3. פוסט מעולה, עינת! אני כבר הרבה זמן מתלבטת בשאלות האלה, וגם אם לא אתיישב מחר להכין וידאו, לפחות אין לי את התירוץ של "איך מתחילים".... תודה!

    ReplyDelete
    Replies
    1. את גם תמיד יכולה לשאול אותי ...גם לי עזרו כשהתחלתי

      Delete
  4. This comment has been removed by the author.

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