This was the case in this art journal page. I started with creating the page first with an ink filler and water technique. then I added the word's tape and continued from there. While I was working I got an idea to add a quote about imagination. I can't tell why that particular subject popped into my mind...it just did.
I think art journaling is all about the creative process and the self expression so I like to add letters and words in my own handwriting. This way I get a chance to play with different types of fonts and try them out on paper. I also added some doodling which is also a lot of fun and adds a fun vibe to the page.
For all the details and step by step tutorial check out the video.
Have fun creating!